Gokhan D.

Scaling Amazon Private Label and dietary supplement brands through unit economics, conversion rate math, and hands-off Seller Central leadership.

I keep my roster intentionally small for true hands-on leadership, recently freeing up bandwidth after scaling a brand through a successful 2.5-year exit. Trusted by brands like Luma Nutrition, Black+Decker, and ISSEI Mochi Gummies to drive profitable PPC and compounding Subscribe & Save revenue.

I don't just tweak ad bids in the dark. I fix the whole ecosystem: tightening keyword architecture with Helium 10, running continuous A/B tests through Manage Your Experiments to compound CTR, directing creative teams for high-converting imagery, and building Subscribe & Save retention to decouple your brand from daily PPC dependency.

Featured Brands & Case Studies:

• Luma Nutrition: Managed and scaled core Amazon catalog for high-competition dietary supplements (Berberine, CoQ10, Resveratrol), driving high-volume Subscribe & Save retention while managing strict category compliance.
• Meo Nutrition: Directed Amazon operations and ad strategy for their wellness catalog, structuring high-efficiency PPC funnels and conversion-focused listing layouts.
• ISSEI Mochi Gummies: Scaled from Amazon launch into a nationally recognized consumable brand, now sold in over 1,000 retail stores, through listing optimization and structured PPC launch funnels.
• Black+Decker: Lifted listing conversion rate from 15% to 35% through targeted PPC restructuring and video creative direction.
• PandMedics: Scaled into a 7-figure brand in just 3 months by restructuring Sponsored Products, Sponsored Brands, and cutting wasted ad spend.

What I Take Completely Off Your Plate (A-to-Z):

1. Profit-Driven Amazon PPC: Sponsored Products, Brands, and Display built around TACoS control, ranking velocity, and isolating first-time buyers from recurring subscribers.
2. Conversion & Listing Architecture: Continuous A/B testing on hero images, premium A+ content, and deep keyword indexing.
3. Dietary Supplement & Consumable Compliance: Navigating FDA/DSHEA claim boundaries, COA laboratory verification, and protecting listings from sudden suppressions.
4. Seller Central Operations & Logistics: FBA inventory turn forecasting, account health monitoring, and MCF integration.

Core Categories Managed:
• Dietary Supplements & Nootropics
• Consumables, Functional Foods & Beverages • Health & Household • Beauty & Personal Care • High-Growth Private Label Brands