Kiryl H.

Your B2B SaaS product is probably better than it looks right now, and that gap gets expensive once you start showing it to new users, buyers, or investors. The business may already have traction, funding, and a roadmap, while the UX still feels like the version that got you here: crowded, inconsistent, and difficult to explain unless someone from the team guides the whole experience.

A new user opens the product and thinks, “What the hell am I supposed to do here?” A sales demo needs constant narration. A buyer misses what makes the product different, or an investor sees something earlier-stage than the company behind it.

I’m Kiryl, founder and lead product designer at gro. I lead a small senior product design team that helps late seed and Series A companies redesign complex B2B SaaS products and prepare new products for their next stage.

We work with developer-built web applications, data-heavy dashboards, analytics, internal tools, complex workflows, and AI products, copilots, and AI-augmented workflows. We also use AI for research, synthesis, and faster exploration; senior designers own the diagnosis, priorities, and final product decisions.

WE’RE USUALLY A GOOD FIT WHEN

• You’re around late Seed or Series A, or you’ve built a profitable SaaS, and your working product or well-developed prototype is ready for a serious redesign.

• The product grew feature by feature with developers or AI, and its information architecture and user flows no longer feel like one system.

• The interface feels crowded or confusing, and usability has fallen behind the product’s complexity.

• New users struggle with onboarding or a critical user flow, so your team keeps explaining the product during support calls and demos.

• The product has power features that need to stay, and you need someone who can make the experience clearer without flattening it.

WE’RE NOT A GOOD FIT IF

• The project is limited to a few polished screens, quick Figma fixes, or a landing page.

• You want someone to follow a fixed screen list without digging into the product decisions behind it.

• You’re choosing almost entirely by hourly rate and looking for the cheapest pair of hands.

START WITH A 3-DAY REDESIGN PROOF

Most engagements start with a focused three-day Proof. We run a usability audit on one critical user flow and turn the findings into a clickable Figma redesign concept, so you can see how we understand the product before committing to a larger redesign.