After managing over $65 Million in ad spend and consistently driving profitability up to 7-10x ROAS for multi-million dollar brands, I’ve learned one absolute truth: sustainable growth is never just about the ads. The world’s most successful companies don’t just buy traffic; they build robust backend ecosystems where paid media acts as the ultimate amplifier.
If you are looking for a passive contractor who blindly clicks buttons and agrees with every decision, I am not the right fit. But if you want an honest, strategic growth partner who will stand shoulder-to-shoulder with you—challenging poor strategies and telling you straightforwardly when a move will hurt your bottom line—then I am the exact asset your business needs to scale.
I am a Google-certified PPC Specialist with 10+ years of professional experience and over 18,000 verified hours logged on Upwork. Having generated more than $400k in platform earnings, I specialize in an "Efficiency First" advertising methodology—architecting data-driven Google Ads and Meta Ads frameworks that aggressively reduce high-CPA segments to maximize ROAS and lead quality.
If your ad accounts are burning budget on high-volume clicks without delivering predictable revenue or qualified leads, the problem isn't the platforms. It’s usually a breakdown in keyword intent mapping, messy tracking infrastructure, or over-reliance on unguided AI automation.
I step in to audit, restructure, and scale your accounts for long-term stability.
🏆 PROVEN SCALE & SOCIAL PROOF
Top Rated Plus Status — Ranked in the top tier of global Upwork talent.
$400,000+ in Verifiable Upwork Earnings with a 100% focus on paid media execution.
18,000+ Hours of hands-on, platform-level technical optimization.
Managed $1M+ in single-month ad spend, consistently maintaining stability and scaling efficiency.
7x to 12x+ Consistent ROAS achieved for multi-million dollar high-end art galleries, jewelry brands, and DTC eCommerce stores.
🎯 ADVANCED PPC CAPABILITIES
■ GOOGLE ADS OPTIMIZATION
Performance Max (PMax) Architecture: Utilizing historical data segmentations to split top-performing categories and asset groups.
Google Shopping & Merchant Center: Deep product feed optimization, custom label mapping, and error resolution.
Shukran T. earns an estimated $6.6k/mo. That's 4.5× the typical freelancer and more than 99.7% of everyone we track.
High-Intent Search Frameworks: Complete restructuring of overlapping ad groups into unified structures for absolute traffic control.
Budget Optimization: Aggressive search term analysis and wasted-spend reduction to maintain profitability.
■ INFRASTRUCTURE & TRACKING ALIGNMENT
Full-stack tracking mapping via Google Tag Manager (GTM) and GA4 configuration.
Server-Side & Enhanced Conversions implementation to bypass data gaps.
Clean funnel tracking and multi-touch attribution setups to ensure perfect data integrity.
■ META ADS INTEGRATION
Cross-channel retargeting, multi-variable audience testing, and creative asset optimization to support core search campaigns.
🏢 INDUSTRY-SPECIFIC EXPERTISE
HIGH-END ECOMMERCE: Art Galleries, Fine Jewelry, Minerals, and Premium Consumer Brands.
HIGH-INTENT LEAD GEN: Insurance Services (Auto/Home), Professional Services (Legal, Healthcare), and High-Ticket Local Services (Appliance Repair, Home Improvement).
🧠 THE "EFFICIENCY FIRST" APPROACH
Successful scaling isn't about bidding higher; it’s about out-smarting the algorithm. I treat your ad spend like my own capital. My process focuses on strict keyword intent classification, absolute tracking alignment, and trimming toxic ad spend so that every single dollar feeds the data models that drive actual business growth.
📩 Is your current account structure holding your business back? Let’s map out a stable, high-efficiency strategy for your accounts. Click the green "Invite" or "Hire" button to initiate a strategic consultation.