Yacco V.

If your traffic is already there but revenue is underperforming, send me the page your spend is currently landing on. I will show you where the money is being lost, what the opportunity is worth, and what to fix first.

The goal isn't more marketing activity, it's a clearer path from attention → action → revenue.

Expert-Vetted and Top Rated Plus, with $800K+ earned across 540 engagements. 17 years as Executive Creative Director at TBWA, Doner, and Kameleon. Work includes Coca-Cola, Adidas, McDonald's, Samsung, Meta, Adobe, and Heineken. 60+ industry awards including Effies, the effectiveness awards that measure commercial results, not creative applause. Jury member at Cannes Lions, The Webby Awards and The FWA. Featured by Upwork.

Recent engagements span SaaS, fintech, DTC, marketplaces, healthcare, and service businesses.

After phase one, I lead either a focused implementation sprint or an ongoing fractional conversion partnership for teams that want a senior operator driving the testing roadmap.