I help businesses turn more of their traffic into qualified leads and customers by sharpening their positioning and rebuilding the landing pages and funnels that are holding conversion back.
I work on why customers choose you and what gets them to act. I turn positioning into conversion-focused messaging, copy and page architecture, then work with your team through implementation and launch QA.
Expert-Vetted, with $900K+ earned across 550 Upwork engagements. My background includes senior creative leadership at TBWA, Doner and Kameleon, with work across brands including Coca-Cola, Adidas, Samsung, Meta and Adobe.
Hire me for positioning and messaging, landing-page and funnel rebuilds, or ongoing conversion leadership. We start with a focused paid diagnostic when investigation is needed, or move directly into scoped implementation when the brief is clear.
I also help forward-thinking brands prepare for AI-driven discovery and agentic commerce, making sure their offers, funnels and digital experiences can be understood, evaluated and recommended by both humans and AI agents.
For ongoing engagements, I lead conversion priorities, brief your team, review implementation and turn performance data into the next round of improvements.
Send me your website or landing page, what you need it to achieve and what is happening today. I’ll confirm the fit and scope the right paid starting point.
Availability: Most of my open contracts are long-term client retainers, not full-time commitments. I remain available for select new projects.
Yacco V. earns an estimated $18k/mo. That's 15.2× the typical freelancer and more than 99.97% of everyone we track.