Marcus G.

Most companies that stall after finding product-market fit don't have an execution problem — they have a problem they can't yet name. The product became something new, the positioning quietly fell out of sync with it, and every downstream fix ends up treating a symptom. I'm the person operators bring in to see that pattern early and reframe the decision before money gets spent in the wrong direction.

That's the seat I sit in: holding strategy and execution in the same head at once, so the thinking survives contact with reality. The hard part was never picking a channel or a tool. It's carrying an ambiguous problem until it's clear enough to act on, then making sure what gets built actually matches the call.

At $220/hr I'm not the cheapest option, and I'm not trying to be. What you're paying for is judgment — getting the big calls right and steering you off the expensive wrong turns before you make them. Plus, I've been doing this a long time so I provide more value in fewer hours.

The execution is real, not theoretical. On inbound I work primarily in Pardot, HubSpot, and SharpSpring; on outbound I run programs through Instantly and Apollo, with Clay and Freckle underneath. Fifteen years ago I was one of Pardot's first hundred users and spoke at their inaugural User Conference — but the platforms were always the means, never the point.

One client, after cycling through four other fractional CMOs, called me the best they'd ever worked with. That's the bar I hold: not faster hands, but a clearer read on what the business actually needs to do next.