Stefan C.

✅ Upwork's #7 Ranked SEO | ✅ 100+ 5-Star Reviews (see what they have to say!) | ✅ Strategy-Led SEO

⭐⭐⭐⭐⭐ "Stefan was 100% the most experienced, knowledgeable, and hardest-working SEO we have EVER used. You will NOT find anyone like him, he is truly one of a kind. He is the absolute real deal who will definitely deliver results and increased rankings, even in the most toughest industry. From our experience, we guarantee that he will boost your rankings."

⭐⭐⭐⭐⭐ "Stefan is ridiculously talented at SEO! In a very short time, we were ranking on Google and getting organic traffic and revenue. He's on the bleeding edge of his craft, he knows how to expertly use AI to generate content that drives revenue. If you are looking for a guy to get great backlinks and write fantastic SEO content. This is your guy!"

Search has split in two. There's heavy overlap, but plenty of collision as well, and most brands are still optimizing for just one half of it, or treating each half in isolation. Both approaches are wrong, and if you stick with me a little further down, I'll explain exactly why.

Your customers are still on Google. But a growing share of high-intent research now starts inside ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, and those engines decide what to cite using signals that overlap with SEO without being identical to it. Run the two as separate campaigns and they work against each other. Run them as one and they compound.

That is what I build, and I have the numbers to back it.

MOST RECENT WORK

Since 2022 I have been part-time Director of SEO for a Canadian publishing group running five high-tech news titles. In January 2025 they gave me full freedom to build for AI search across the whole network. Twenty months on, their flagship title:

LLM referral traffic from ~700 to ~100,000 visitors per month
Google organic from 34K to 65K clicks per month over the same window
Google Discover from 70-80K to 200K+ clicks per month
Most-cited domain in its category in AI answers, ahead of Deloitte and IBM
70% share of voice against 11% for the nearest competitor

Look at lines two and three. The AI channel was built without costing a single conventional visit, because every change made for assistants was also a defensible change for search. That is the difference between GEO bolted on as a separate service and GEO built inside an SEO campaign. Chasing citations in isolation tends to produce exactly the patterns Google's spam systems were trained to catch, and I will not put a client's domain in that position.