Muhammad Ali N.

Amazon PPC, Amazon DSP and Full-Funnel Campaigns strategy for brands that need profitable growth, not just a lower ACoS. 6+ years | 500+ Amazon accounts | ad budgets up to $800K/month.

Most Amazon advertising problems aren't solved by another bid adjustment.

The real constraint might be wasted search spend, weak non-branded visibility, limited reach beyond search, poor conversion, inventory restrictions or upper-funnel activity that isn't creating valuable new demand.

I diagnose the constraint, decide which advertising levers to use, and judge success against total sales and profitability, not ROAS in isolation.

WHAT I DO

AMAZON PPC & SPONSORED ADS:
Sponsored Products, Sponsored Brands and Sponsored Brands video. Account audits, campaign architecture, keyword and search-term strategy, product/ASIN targeting, negatives, bids, placements, budget allocation and organic ranking opportunities.

AMAZON DSP & DVA+ PROGRAMMATIC:
Audience prospecting and retargeting, first-party audience strategy, on- and off-Amazon display, online video and Streaming TV, frequency management and inventory controls.

I connect Amazon DSP's programmatic foundations with DVA+ (Display, Video and Audio) in Amazon Ads Agent, including Brand+ and Performance+ strategy and advanced buying controls. This also covers legacy Sponsored Display, now known as display ads.

AMAZON FULL-FUNNEL CAMPAIGNS

A specific new Amazon Ads campaign type—not just a generic marketing funnel. Sponsored Ads, display, video and Streaming TV are orchestrated by Amazon's AI through one shared budget.

I focus on ASIN and goal selection, budget and ROAS guardrails, creative review, new-to-brand acquisition, Long-Term Sales (LTS) and Long-Term ROAS, while assessing how the campaign complements existing PPC investment.

AMAZON RETAIL GROWTH & MEASUREMENT

Seller Central, Vendor Central, Amazon SEO, Brand Analytics, Search Query Performance, listing conversion, pricing, promotions, inventory and contribution margins.

I analyse ACoS, TACoS, ROAS, CPC, CTR, CVR, impression share and paid-versus-organic trends, using bulk files, Looker Studio, SQL and Python when necessary.

SELECT RESULTS FROM MY WORK