Jen D.

White-Label Google Ads & Meta Ads Specialist for Agencies | Paid Search, Paid Social & Lead Generation

I help agencies deliver stronger results for their clients through white-label Google Ads and Meta Ads management.

For the past 7+ years, approximately 90% of my freelance work has been with agencies looking for an experienced paid media specialist they can trust behind the scenes. I work as an extension of your team—handling strategy, setup, optimization, reporting, tracking, and communication support while you maintain the client relationship.

I specialize in:

• White-label Google Ads management
• White-label Meta / Facebook / Instagram Ads management
• Paid Search and Paid Social for lead generation
• Multi-location and local service businesses
• B2B and B2C campaigns
• Google Tag Manager and conversion tracking
• Reporting, analysis, and optimization

I have more than 20 years of experience managing Google Ads, Meta Ads, and Bing Ads campaigns for clients across industries including:

• Home Services (HVAC, plumbing, roofing, electrical, moving, storage)
• Healthcare and mental health
• Education and higher education
• Senior Living
• Legal
• SaaS and B2B
• Professional services
• eCommerce and retail

What I Do for Agencies:

• Build and manage Google Search, Display, Performance Max, Shopping, and remarketing campaigns
• Build and manage Meta lead generation, traffic, retargeting, and conversion campaigns
• Conduct keyword research and audience research
• Write high-performing ad copy
• Create and troubleshoot conversion tracking using Google Tag Manager, GA4, Meta Pixel, and offline conversion imports
• Optimize for cost per lead, qualified leads, ROAS, and client retention
• Create white-label reports and insights your team can share with clients
• Step in to diagnose and fix underperforming accounts

Why Agencies Hire Me:

• I understand how to plug into an existing agency workflow quickly