Sarah B.

Growing businesses often reach a point where marketing becomes too complex for one person, one channel, or a collection of disconnected freelancers to manage well.

I’m a digital marketing strategist and founder of Personalized Creative, with a Master’s in Marketing and experience helping brands connect strategy, execution, and performance across multiple channels.

I work with established and growing businesses that need clearer marketing direction, stronger execution, and help deciding what deserves attention next.

What I specialize in:

• Marketing strategy, research, and prioritization
• Social media and content strategy
• Email marketing and automation
• SEO and AI search optimization
• Website strategy, content, and optimization
• Paid social campaign support
• Brand messaging and creative direction
• Analytics, reporting, and performance insights

I’ve partnered with businesses across ecommerce, SaaS, wellness, professional services, travel, culture, home and interiors, and consumer brands in the U.S. and internationally.

What clients typically bring me in for:

• Marketing is active, but disconnected
• One internal marketer is being asked to do too much
• The business has outgrown a channel-by-channel approach
• They need both strategic direction and hands-on execution
• They want to make better decisions using performance data

My approach is personalized by design. I start with the business, audience, goals, and existing performance, then build priorities around what is most likely to make an impact rather than applying the same marketing playbook to every client.

If you’re looking for a strategic marketing partner who can see the big picture and help execute it, I’d be happy to learn more about what you’re working toward.