Sarah B.

Most brands aren't short on content. They're short on answers: what's working, what isn't, and what to do next.

I'm a marketing strategist and founder of Personalized Creative, with a Master's in Marketing and 5+ years helping brands grow on social. My approach is simple: research first, A/B test, and let real performance data shape the strategy, not trends or guesswork.

What I do:

• Social media audits and custom testing plans
• Organic social strategy for Instagram, Facebook, TikTok, and Pinterest
• A/B testing of formats, hooks, messaging, and CTAs
• Competitor and audience research
• Analytics, reporting, and clear monthly recommendations
• Supporting strategy for email, SEO, AI search, and paid social

What testing has uncovered for clients:

• A mental health practice learned fear-based stats got more reach but no more engagement, so we shifted to hopeful messaging that built trust
• An aviation app grew TikTok from 62 to 2,400+ followers by leading with useful content instead of product posts
• A home interiors brand exceeded its quarterly click and follower targets with 84% less boost spend
• A children's brand reached 2.3M+ Instagram views in one quarter after rebuilding on a real audience

I've worked with ecommerce, consumer products, apps, books and media, travel, wellness, home and interiors, and B2B brands in the U.S. and internationally, including partnerships lasting 3 to 5 years.

A great fit if you:

• Create content in-house or with AI tools and want expert direction
• Are posting consistently but not sure what's actually working
• Want decisions based on data, not guesswork

Not sure where to start? My Social Media Audit + Testing Plan is the easiest first step. Message me and I'll point you to the right option.