Most developers know one platform and will sell you that platform. I build in six, so the first thing I tell you is which one your project actually needs.
I'm Apple. 12+ years, Top Rated Plus, $200K+ earned, 7,900+ hours. I take designs, prototypes and half-finished sites and turn them into fast, search-visible builds that hold up after launch.
THREE SITUATIONS I GET HIRED FOR
You have a design and no build. A Figma file, an Adobe XD mockup, a PSD, or a prototype you generated in Lovable, v0, Bolt, Claude, ChatGPT, Cursor or Replit. It looks right and it will not ship. I rebuild it properly in WordPress, Webflow, Elementor Pro or Shopify: real code, real CMS, responsive on every breakpoint, editable by your team afterwards.
You have a site and it is losing you money. Slow load, broken technical SEO, or a layout that gives visitors nowhere to go. I audit all three before you hire me, tell you which one is actually costing you, and fix it. Every build I hand over passes Core Web Vitals: LCP, INP and CLS, PageSpeed 90+.
You are an agency and you need hands. White-label build capacity for agencies in the US, UK, Australia and Canada. Your brand on the work, NDA on request, zero contact with your client. Overflow, retainers, or a fixed scope you hand me and forget about.
PLATFORMS
WordPress · Webflow · Elementor Pro · Squarespace · WooCommerce · Shopify · Framer · GoHighLevel
Page builders: Elementor Pro, Bricks, Divi, Gutenberg, WPBakery, Astra, Kadence, GeneratePress, Avada. Custom themes, child themes, ACF Pro, custom post types, headless WordPress with Next.js. Webflow Client-First, Webflow CMS, GSAP. Squarespace Fluid Engine and custom CSS.
WHAT COMES BUILT IN, NOT BOLTED ON
Technical SEO, on-page SEO, site architecture, internal linking, crawlability, indexation
Schema markup, JSON-LD, structured data, canonical tags, XML sitemaps, robots.txt
Local SEO and Google Business Profile setup for service businesses
GA4, Google Tag Manager, Search Console, Looker Studio reporting
Page speed optimization: WP Rocket, LiteSpeed, Cloudflare, image and font optimization, render-blocking fixes
WCAG 2.2 and ADA accessibility remediation
Conversion Rate Optimization built into the first draft, not patched on later
AEO and GEO visibility for ChatGPT, Perplexity, Google AI Overviews and Gemini
Apple S. earns an estimated $15k/mo. That's 10.3× the typical freelancer and more than 99.96% of everyone we track.
MIGRATIONS WITHOUT LOSING RANKINGS
Wix, Squarespace, GoDaddy, Framer, WordPress to Webflow, Webflow to WordPress, Divi to Elementor, Shopify to WooCommerce. 301 redirect mapping is built and loaded before the DNS switch, so traffic survives the move. This is where most migrations go wrong and it is the part people skip.
ECOMMERCE
WooCommerce and Shopify: product pages, checkout UX, Stripe and PayPal, subscriptions, multi-currency, abandoned cart recovery, conversion tracking wired in from day one. Store speed optimized before launch, not after the first slow month.
ALSO
LearnDash and MemberPress course sites, WPML multilingual builds, plugin development and customization, API integration, malware removal, WP Engine, Kinsta, Cloudways, Gravity Forms, Fluent Forms, Zapier, Make. Care plans covering maintenance, security, backups, uptime monitoring and monthly reporting.
INDUSTRIES: SaaS · eCommerce · Healthcare · Real Estate · Law Firms · Coaches · Home Services
HOW IT GOES
You send me a Figma file, a prototype link, a live URL or a rough idea. Within hours you get back a free audit, a fixed scope and a timeline. Then: design, build, revisions, launch, and a recorded walkthrough so your team can edit the site without calling a developer. Milestone delivery throughout, replies within hours.
Send it over and I will tell you what it needs, including when the answer is that you do not need me.