Adnane R.

I build the data systems behind marketing and operations decisions: tracking and attribution that actually reconciles, pipelines from your tools into BigQuery, and dashboards whose numbers hold up. Lately that includes AI agents: systems that read, decide, and act inside your stack, with a human in the loop where it matters. 80+ Upwork projects, 100% Job Success, Top Rated.

Before freelancing full time I spent five years at a global IT services group, first running SAP production operations for a global beauty retailer, then automating those same processes with UiPath. That automation programme took the operations team from 21 technicians to 8.

Most of my work is one of four things. Fixing broken tracking and attribution, so lead source and conversions match across your site, forms, CallRail, CRM and Google Ads. Consolidating scattered data into a BigQuery warehouse with clean reporting on top. Automating the manual reporting and data entry that eats your team's time. Or building an AI agent for a bounded job: reading and routing inbound email and documents, or turning your numbers into a written summary that explains what moved and why.

What I build

• AI agents (Claude, GPT): email and document triage that extracts, tags and routes; reporting agents that query your data and write the plain-language summary; built with human review where it matters
• Marketing tracking & attribution: GA4, Google Tag Manager, Google Ads offline and enhanced conversions, Meta CAPI, GCLID capture, CallRail, CRM event mapping
• BigQuery data warehouses: ingestion from GA4, Shopify, ad platforms and APIs, modeled with SQL (dbt/Dataform) into clean, documented tables
• KPI dashboards in Looker Studio and Power BI (executive, marketing, finance, ops)
• Workflow automations with n8n, Make and Zapier: data syncs, alerts, validations, email and attachment parsing
• Automated Google Sheets and Excel systems (advanced formulas, Apps Script, VBA)
• Internal tools for tracking, forecasting and analysis

Tools & platforms

• AI: Claude API, GPT, prompt design, LLM document parsing
• BI: Looker Studio, Power BI
• Warehouse & data: BigQuery, dbt/Dataform, REST APIs, webhooks, CSV pipelines
• Automation: n8n, Make, Zapier, Google Apps Script, UiPath (enterprise RPA)
• Spreadsheets: Google Sheets, Excel (advanced formulas, Apps Script, VBA)