Larry M.

Shopify, HubSpot, WordPress, Webflow, and Framer Developer with 15+ years of experience building, managing, and optimizing websites, ecommerce stores, CRM systems, and business integrations.

I’m a Top Rated Plus Upwork freelancer and Toptal-vetted consultant specializing in ecommerce, CMS development, marketing automation, API integrations, and AI-powered workflows. I help businesses launch new websites, improve conversions, automate manual processes, connect platforms, and keep critical systems running smoothly.

My work has supported more than $30M in online sales and business growth across ecommerce, professional services, education, healthcare, publishing, wholesale distribution, consumer products, and nonprofit organizations.

Core Skills

Shopify and Shopify Plus:
Custom themes, Liquid, Online Store 2.0, subscriptions, B2B/DTC ecommerce, CRO, app integrations, performance optimization, ERP integrations, CRM integrations, and ongoing store management.

HubSpot CMS and CRM:
Custom modules, HubL development, landing pages, lead generation systems, marketing automation, workflows, CRM architecture, forms, reporting, and Salesforce integrations.

WordPress and WooCommerce:
Custom websites, theme development, plugin integrations, WooCommerce, ACF, Elementor, performance tuning, SEO improvements, and ongoing maintenance.

Webflow and Framer:
Modern marketing websites, landing pages, CMS setup, responsive design, animations, SEO setup, migrations, and ongoing website support.

Integrations and Automation:
APIs, webhooks, Zapier, Make, n8n, Shopify, HubSpot, WordPress, CRMs, ERPs, email platforms, and custom business workflows.

AI and Business Automation:
OpenAI integrations, AI workflows, lead qualification, content automation, data enrichment, custom GPT solutions, and practical AI systems for business operations.

Full-Stack Development:
JavaScript, React, Node.js, databases, dashboards, portals, custom applications, and API-driven systems.

Clients usually bring me in when they need someone who can take ownership, solve technical problems, improve messy systems, and keep things moving without constant oversight.

I’m not just a developer. I act as a long-term technical partner who understands websites, ecommerce, CRM, automation, integrations, and the business goals behind the work.