Mihaela F.

I can work at strategic level or take responsibility for the execution.

So if you already know what you want to achieve but don't have the resources to make it happen, I can step in and run the programme.

DEMAND GENERATION FOR TECHNOLOGY COMPANIES
Tech is my sweet spot.

I've spent my career marketing within the technology ecosystem, including:
• Cloud computing
• Cybersecurity
• SaaS
• AI
• DevOps
• IT infrastructure
• Data and storage
• IoT
• MSP services

Because I understand the channel, I don't need weeks of explanation to understand the relationship between:

Vendor → Distributor → MSP / Reseller / SI → Customer

That means we can get to the campaign strategy much faster.

WHAT YOU CAN HIRE ME FOR
You don't need to hire a full-time channel marketing team.
You can bring me in for a specific challenge.

MDF Strategy & Activation
Have vendor funding available but aren't sure how to use it?
I can help build the campaign strategy, proposal, execution plan and measurement framework.

Partner Demand Generation Campaign
Need pipeline?
I'll help create a campaign that connects your target audience, message, offer, channels and follow-up strategy.

Channel GTM Strategy
Launching a product, entering a market or trying to activate partners?
I'll help turn the objective into a practical partner GTM plan.

Partner Recruitment Campaign
Need MSPs, resellers or SIs?
I can develop the positioning, targeting, outreach and campaign framework for acquiring new partners.

Fractional Channel Marketing
Need senior channel marketing expertise without hiring another full-time employee?

I can plug into your existing marketing, channel or partner team and help move programmes forward.

WHO I WORK BEST WITH

I work particularly well with:

• Technology vendors
• SaaS companies
• Cloud partners
• Microsoft, AWS and Google ecosystem partners
• MSPs
• Resellers
• System integrators
• Distributors
• Channel and alliance teams
• Technology companies building partner programmes

WHY CLIENTS WORK WITH ME
I'm not a generalist marketer trying to learn the channel.
I understand the complexity of partner ecosystems, MDF, vendor requirements, channel sales, co-marketing and the constant challenge of proving marketing ROI.

My approach is simple:
Start with the commercial outcome.
Then work backwards into the audience, offer, campaign, channels, partner activation and ROI.

A Sales Leader I worked with described it this way:
“Mihaela was very focused, structured and dedicated. She worked well with our partners, providing creative ideas to further maximise our exposure and pipeline. She contributed greatly to our channel marketing strategy.”

Send me a message with:

1. Who you're trying to reach
2. What you're trying to achieve
3. What vendor/MDF funding you have available

I'll help identify where the opportunity sits.