Mihaela F.

Hi there! I’m Mihaela, founder of Multi-Channel Leads, a London-based Fractional Channel Marketing agency. With over a decade of experience in the IT channel ecosystem, I help vendors, resellers, managed service providers (MSPs), and system integrators (SIs) to develop marketing campaigns that drive revenue growth.

Tech is my sweet spot. I craft strategic, high—impact marketing campaigns that deliver measurable results, specialising in IoT, data storage, cloud computing, cybersecurity, AI, and DevOps container technologies.

What I Do:
✅ MDF Strategy & Execution – Helping partners secure, optimise, and maximise MDF funds from vendors like Google, Microsoft, and others.
✅ Channel GTM Orchestration – Designing repeatable, structured co-marketing frameworks that drive measurable results.
✅ Partner Engagement Optimisation – Strengthening vendor partnerships through high-impact marketing programs and sales alignment.
✅ Demand Generation & Pipeline Growth – Bridging marketing execution with sales goals for stronger conversion rates.

Global Expertise:
Having worked across EMEA, US, and APAC, I specialise in MDF programs, partner ecosystems, and sales-marketing dynamics needed to scale efficiently.

Who I Work With
🔹 Technology Vendors – Structuring MDF programs that engage partners and boost adoption.
🔹 MSPs & Resellers – Helping them access MDF to fund demand-generation campaigns and scale.
🔹 Distributors & Alliances – Developing strategic co-marketing initiatives for multi-partner impact.

Why Work With Me?
Many businesses struggle to navigate MDF complexity, activate partners, and drive ROI through co-marketing. I bridge these gaps through tailored, data-driven strategies that transform MDF into measurable growth.

📩 𝐋𝐞𝐭’𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐭𝐮𝐫𝐧 𝐌𝐃𝐅 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧𝐭𝐨 𝐫𝐞𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭.

“Mihaela was a pleasure to work with. She was very focused, structured, and dedicated to her role. She worked well with our partners, providing creative ideas to further maximise our exposure and pipeline. I very much enjoyed working with Mihaela, she contributed greatly to our channel marketing strategy” Sales Leader, Cybersecurity