James R.

Hi, I'm James.

I work with founders and leadership teams who know their marketing needs to do more commercially and are not quite sure how to get there. I help them get clear on strategy, build the right GTM approach and put the systems in place to turn that into real revenue growth.

Over 20 years I have held senior marketing and growth leadership roles across B2B, B2C and SaaS in technology, retail, travel, education, ecommerce and professional services, client side and agency side, across the UK, Europe, the US, Asia and the Middle East. I have worked with organisations including Cambridge University, OneAdvanced, Argos, Harley-Davidson and The Economist.

At Cambridge University I grew marketing revenue from £1.5m to £4.4m in two years across 90 international markets. At OneAdvanced I scaled marketing-led revenue from £3m to £15m across a 25-product SaaS portfolio. At Argos the digital transformation I led doubled online market share and delivered a £60m single trading day.

What that experience gives you is someone who has genuinely done this at scale. Not someone who advises from a distance, puts together a deck and hands it over. I think commercially, I move at pace and I take ownership of outcomes.

What I Help With

Strategy, GTM and Positioning
Go-to-market strategy for B2B, B2C and SaaS businesses at launch, scale or reset. ICP definition, buyer journey mapping and market sizing. Positioning and messaging frameworks that actually land with real buyers. Commercial planning, revenue targets and growth roadmaps. Global and localised GTM strategies including geo-pricing and market adaptation.

Demand Generation and Revenue Growth
Demand generation and pipeline growth across sales-led and product-led models. Funnel design, conversion optimisation and full-funnel attribution. Paid media strategy and performance oversight. Sales enablement and marketing and sales alignment. Measurement from acquisition through to revenue and ROI.

Brand, Content and Customer Experience
Brand strategy, narrative and market positioning. Content strategy and thought leadership. Campaign planning and creative direction. Website, UX and customer journey design. Lifecycle marketing across acquisition, retention and advocacy.

Marketing Operations and Technology
CRM strategy, lifecycle design and automation. Martech and data stack review and rationalisation. Reporting frameworks and performance governance. Process design to support scale and accountability.