Darren B.

Most agencies struggle when the product is complicated, the approval process is brutal, or the brief doesn't exist yet. I don't.

I'm a B2B content strategist and generative AI video producer with 12+ years working with companies that have something genuinely complex to sell or explain. My clients include Microsoft and Johnson & Johnson MedTech, where I've been an embedded partner for over 8 years across their entire EMEA region. On Upwork: 10,500+ hours, $900K+ in lifetime earnings, 100% Job Success Score, Expert-Vetted status.

Most AI-assisted content is either too human-slow or too machine-shallow. I've spent 12+ years doing this work by hand: the briefs that didn't exist, the approvals that took months, the subject matter that defeated generalist writers. Knowing that work intimately is what makes the AI layer actually work.

B2B content strategy & technical writing

I help B2B tech companies — SaaS, medtech, semiconductors, industrial — become findable by the buyers already searching for what they make.

Every article goes through a five-stage pipeline: deep research against live web sources, a keyword-led draft built for the specific reader, a structured fact-check that catches errors before you see them, a persona review that tests the draft against three real reader types, and a targeted rewrite before delivery. What reaches you is versioned, auditable, and accurate. Tested by regulatory reviewers in medtech.

This isn't just faster than traditional agency work. It's more rigorous.

Generative AI video

Most generative AI video looks like a proof of concept. I use it to make finished work.

I started as a screenwriter and spent years in traditional production, learning what great creative looks like, and watching budget and logistics get in the way of it. Generative AI changed that. I now have full end-to-end creative control and can execute ideas that would have required a massive production budget or simply wouldn't have been possible.

Full in-house pipeline: concept, script, visuals, voice, music, and sound design. Work ranges from brand commercials and product launches to short film. Runner-up at the Odyssey Generative AI Awards. Sponsored by Runway, Kling, and Hailuo.

I take on a small number of engagements at a time. If you have a strong product and content that isn't doing the work it should, that's the problem I solve.