Matjaz B.

If Google says your ROAS is healthy, but the business isn't growing, the ads are getting credit for customers who would have come anyway. That is a measurement problem, not a bidding one, and most people fix the wrong end first.

I manage Google Ads and Meta Ads for owners who sell online or generate leads, on accounts spending anywhere from $2,000 to $600,000 a month.

Message me with what the account is doing and I'll tell you the first three things I'd check. Same day, no pitch, from what you tell me. If you want me inside the account before you hire anyone, book the consultation: $250 for 30 minutes, we open it together, you leave with a list.

What clients hire me for here:

• An audit of your Google Ads account. Five fixes, ranked by what each one is costing you, in writing, inside a week.
• Tracking fixed so the numbers you read are real, including the kind that keeps working when browsers block the usual scripts.
• Google Shopping and the product data behind it, so the products that earn the most are the ones people see.
• Running the whole account, Google and Meta both, quoted monthly on the call rather than by the hour.

Since 2018 on Upwork: 13,953 hours, 135 jobs, Expert-Vetted. Upwork's team screens for that, you can't apply. Google Premier Partner as well.

How I work: tracking first, then structure, then bids. I judge the ads on new customers, not on account ROAS, because ROAS counts the people who were coming anyway. I won't touch bids until the tracking is verified.

If you run both channels, both will claim the same sale. Meta counts the view, Google counts the click, and the two dashboards add up to more orders than you shipped. I run one set of numbers across both, so you can see which channel really brought the customer and move budget on something real.

Meta is half the job for most of my clients. Advantage+ and standard campaigns, catalog ads for remarketing, and creative testing set up so you can tell which ad did the work.

I also run Microsoft, TikTok and ChatGPT Ads when they earn their place in the mix.

Small accounts are welcome. If your spend is low enough that my fee would cost more than the media, I'll say so on the call.

I work from Europe, keep afternoons free for US hours, and reply inside four hours on a working day. No account manager. You get me.