Matjaz B.

Hi, I'm Matjaž 👋 I help eCommerce, DTC, and SaaS brands turn paid media into predictable revenue — through Google Ads, Meta Ads, Microsoft Ads, TikTok ads, and bulletproof server-side tracking. → 14+ years managing monthly ad spends from $2,000 to $7.2M → Expert-Vetted on Upwork (top 1%) | Google Premium Partner 2026 → Scaled Shopify stores to $12M+ monthly revenue → I optimize on aMER (Acquisition MER), not vanity account ROAS → Custom AI system built on Claude Code, trained on MY proprietary SOPs — not generic ChatGPT prompts → I also help marketing teams & C-suite implement AI properly — on YOUR SOPs and YOUR data → Blotout / server-side tracking specialist — I recover conversions iOS 14+, cookie loss, and consent mode killed If you're tired of agencies that "manage" without moving the needle, I'm built differently. --- The longer, sit-down version: 🎯 PAID MEDIA • Google Ads — Search, Shopping, PMax, Demand Gen, YouTube • Meta Ads — Full-funnel Facebook & Instagram (TOFU/MOFU/BOFU) • Microsoft Ads (Bing) — Search + Shopping • TikTok Ads — Performance creative + scaling 🛒 PRODUCT FEED & MERCHANT CENTER OPTIMIZATION The feed is 70% of Shopping/PMax performance. Most accounts leave it on defaults. I don't. • Google & Microsoft Merchant Center audits and fixes (disapprovals, demotions, suspensions) • Feed optimization via DataFeedWatch, Feedonomics, Shopify sync • Custom AI feed enhancement — my Claude Code stack rewrites titles, descriptions, and attributes against proven PMax frameworks • Custom Google Ads Scripts per account — feed monitoring, alerts, budget pacing, n-gram analysis • Multi-country feed rollouts + supplemental feeds 📊 THE METRIC I OPTIMIZE FOR: aMER Account ROAS lies — inflated by brand and returning-customer revenue. I optimize for aMER (new-customer revenue / total ad spend) — the metric that tells you if paid media is actually growing your business or just harvesting existing demand. 🤖 MY CUSTOM AI SYSTEM — BUILT ON CLAUDE CODE A proprietary AI system built on Claude Code, trained on 14+ years of MY own SOPs and winning playbooks — NOT generic AI tools. • Every audit follows MY methodology, not what ChatGPT guesses • AI creative generation with my offer-angle frameworks (RSAs, Meta ads, LPs) • Custom AI feed enhancement for Shopping/PMax • Daily automated account health checks • Search term classification, negative mining, competitor scraping • Custom Google Ads Scripts deployed per client • Dashboards and reports to my reporting standard 🏢 AI IMPLEMENTATION FOR MARKETING TEAMS & C-SUITE I also help in-house marketing teams, CMOs, and C-suite leaders actually implement AI — the right way. Most teams buy tools, watch them collect dust, and end up back in ChatGPT tabs with generic prompts. I fix that by building AI workflows on YOUR SOPs and YOUR data: • Audit existing AI tool sprawl, consolidate around what ships work • Turn your SOPs, brand guidelines, and playbooks into AI agents your team uses daily • Custom Claude Code workflows tied to your CRM, ad accounts, analytics, and creative library • Train marketing, content, and paid teams to use AI without breaking brand voice • Executive AI roadmaps — where to invest, what to skip, build vs. buy Outcome: your team moves 3–5x faster on recurring work while staying on-brand. 📡 SERVER-SIDE TRACKING & ATTRIBUTION Most accounts bleed 20–40% of conversions to bad tracking. • Blotout / EdgeTag — first-party data, server-side CAPI, identity stitching, signal recovery • Elevar, Stape, native CAPI implementations • GA4 + GTM server-side containers • Consent Mode v2, GDPR/CCPA compliance • Offline conversion imports (CRM → Google/Meta) • New vs. returning conversion splits (so aMER actually works) 📊 ANALYTICS & CRO • GA4 audits + Looker Studio dashboards with aMER, CAC, NCR • Shopify + Klaviyo + Profitmetrics integration • Landing page audits, wireframes, A/B testing WHO I WORK BEST WITH • eCommerce / DTC brands spending $10k–$500k/mo on ads • SaaS companies with clear unit economics • Shopify stores scaling profitably • In-house marketing teams + C-suite implementing AI on their SOPs • Founders who want a partner, not a button-pusher Ready to scale with clean data, AI powered by proven playbooks, and a partner who cares about aMER? Let's talk. Cheers, Matjaž P.S. Most agencies still report account ROAS while bolting ChatGPT onto 2020 workflows. A custom Claude Code agent trained on proven SOPs, optimizing for aMER, is a different game entirely. Drop me a message. 🚀