About
I’m Alex, founder of Comstock Media, where we manage Google Ads and Meta Ads campaigns for service businesses that need qualified leads, not just traffic.
My work includes Google Ads management, PPC lead generation, Facebook Ads, Instagram Ads, conversion tracking, search campaign optimization, and ongoing account management.
If you’re looking for a Google Ads Expert, Google Ads Strategist, PPC Specialist, or Lead Generation Specialist who can manage your campaigns with clear strategy, clean tracking, and ongoing optimization, I can help.
I’ve spent 13+ years managing Google Ads and Meta Ads campaigns for service businesses, local businesses, healthcare practices, professional services companies, B2B companies, and lead generation campaigns across competitive markets.
Most underperforming Google Ads and PPC accounts have the same problems:
⚠️ Too much reliance on Google automation
⚠️ Broad or poorly segmented campaigns
⚠️ Weak keyword strategy
⚠️ Not enough negative keywords
⚠️ Poor search term management
⚠️ Conversion tracking issues
⚠️ Campaigns optimized for clicks instead of qualified leads
⚠️ Landing pages that don’t match the search intent
⚠️ Reporting that shows activity, but not real business value
That is what I focus on fixing.
My work includes Google Ads management, PPC campaign management, Google Search campaigns, Meta Ads management, Facebook Ads management, lead generation strategy, conversion tracking review, search term analysis, negative keyword management, campaign structure, landing page feedback, and ongoing campaign optimization.
I do not believe paid ads should be managed on autopilot. A strong Google Ads lead generation campaign needs structure, clear targeting, clean data, and regular hands-on review.
When I manage a Google Ads or Meta Ads account, I look closely at:
➤ Search intent
➤ Keyword quality
➤ Negative keywords
➤ Match types
➤ Campaign structure
➤ Audience targeting
➤ Geographic targeting
➤ Lead quality
➤ Cost per lead
➤ Conversion tracking
➤ Landing page alignment
➤ Budget allocation
➤ Retargeting opportunities
➤ Search terms and wasted spend
The goal is not just to get more clicks. The goal is to generate better leads at a cost that makes sense for your business.
My approach is especially useful for:
➤ Local service businesses
➤ Healthcare and medical practices
➤ Dermatology practices
➤ Med spas
➤ Mortgage and real estate-related lead generation
➤ Professional service businesses
➤ B2B service companies
➤ High-ticket service businesses
➤ Businesses that rely on booked calls, form submissions, consultations, or qualified inquiries
How I work:
✅ Month-to-month management, so you can cancel any time
✅ You always own your Google Ads account, Meta Ads account, tracking, data, and landing pages
✅ You work directly with me on strategy, account direction, reporting, and performance decisions
✅ Regular reporting with clear explanations of what is happening and what should be improved
✅ Focus on lead quality, not just lead volume
✅ Clear separation between ad spend and management fees
✅ No long-term contracts
I can help if you need:
➤ Google Ads account management
➤ Google Ads campaign setup
➤ Google Ads audits
➤ Google Ads optimization
➤ PPC lead generation
➤ Search campaign management
➤ Meta Ads management
➤ Facebook Ads lead generation
➤ Instagram Ads campaigns
➤ Conversion tracking review
➤ Google Tag Manager support
➤ GA4 review
➤ Landing page feedback
➤ Lead quality improvement
➤ Search term cleanup
➤ Negative keyword strategy
➤ Campaign rebuilds
➤ Ongoing PPC management
GOOGLE ADS AND META ADS SUCCESS STORIES:
🏠 Mortgage Broker
Dropped cost per lead from just over $80 to under $20 in Google Ads campaigns by moving away from over-automated campaign structure and rebuilding around higher-intent searches, tighter targeting, and stronger manual control.
🧴 Dermatology Practice
Scaled Google Ads spend from $3K/month to $60K/month over the course of a year. The campaigns now drive 30%+ of total new patient volume after a full account rebuild, improved campaign structure, and strategic scaling.
💻 B2B SaaS Company
Cut cost per acquisition by over 70% by refining audience targeting, improving segmentation, and building campaigns focused on higher-intent users across Google Ads and Meta Ads.
If you are looking for a Google Ads Expert, PPC Strategist, Meta Ads Specialist, Facebook Ads Manager, or Lead Generation Specialist who understands service businesses and cares about qualified leads, I’d be happy to review your account and discuss where performance can improve.
MRR is an estimate from Upwork's public figures - not an Upwork-official number.