Francis Y.

Hi, I’m Francis, Founder of Yventure Brand Strategy Partners. I help consumer brands go-to-market, win retail, and scale high-performing DTC systems that actually convert. I bring 20+ years of experience leading growth inside $400M to $3.5B companies, with a track record of launching 200+ products and driving 100K+ retail placements across Walmart, Costco, Whole Foods, and Amazon. I’ve built brands from the inside, not just advised from the outside. 🚀 Results Led go-to-market strategy for Clubtails, scaling to #3 RTD brand in the U.S. with 90,000+ stores and the #1 canned margarita Launched Clubtails Crushers from concept to shelf, securing 15,000+ placements pre-launch Grew Godshall’s into the #3 turkey bacon brand with 400% growth in 18 months and 23,000+ stores Scaled Quick N Eat to the #1 frozen burger patty in the U.S. Improved DTC conversion rates by 19%+, increased revenue per visitor by 13%, and lifted AOV by 20% through CRO and A/B testing Helped win Walmart Vendor of the Year (2×) and Instacart Best in Class 💡 What I Do Go-to-market strategy from concept through launch and revenue growth Retail sell-in strategy, buyer decks, and category positioning Brand positioning, messaging, and packaging that drives conversion DTC growth across Shopify, Meta, Google, and Klaviyo Conversion rate optimization (CRO), landing pages, and A/B testing Amazon and omnichannel growth systems ⚙️ How I Work I don’t just advise. I own the go-to-market and build the system around it. Most brands don’t have a traffic problem or a retail problem—they have a system problem across positioning, sell-in, and conversion. I define positioning, build the GTM plan, align retail and DTC, then either lead or plug directly into your team to execute. Every decision is grounded in real performance data across retail and digital, with a strong focus on conversion and revenue. For many clients, this evolves into a long-term partnership where I lead growth across the business. 🏆 Why Clients Hire Me Proven track record building #1 and #3 brands in competitive categories Deep experience across Walmart, Whole Foods, Costco, Amazon, and more Strong balance of strategy, execution, and measurable results 📩 Let’s Connect If you want to pressure-test your go-to-market, retail strategy, or conversion funnel, send me a message and I’ll give you direct, actionable feedback on where your biggest growth opportunity is. I work with a limited number of brands at a time to stay deeply involved in both strategy and execution.