FROM SHOPIFY & AMAZON TO WALMART & COSTCO. I HELP BRANDS WIN.
More revenue. Better conversions. Stronger brands. Profitable growth.
I help startups, growing businesses, and established brands acquire customers, grow ecommerce revenue, launch products, and expand into retail. Whether you need hands-on Shopify, Amazon, Meta Ads, Google Ads, CRO, or a practical go-to-market plan, I bring senior-level strategy and the execution to move results forward.
PROVEN RESULTS
• 400% growth in 18 months
• 32% higher conversion rates, 28% more revenue per visitor, and 20% higher average order value across optimization projects
• 200+ product launches and 100,000+ retail placements
• Eight-figure marketing budgets managed
Hi, I’m Francis, Founder of Yventure Brand Strategy Partners. I bring 17+ years in marketing and brand growth, including leadership of nine-figure brands within multibillion-dollar consumer goods companies.
What makes me different? I’ve worked at enterprise scale, but I also build from zero, test what works, and get involved in the details. You get a senior growth partner who can develop the plan and help execute it—not just deliver a deck.
🚀 REAL BRANDS. MEASURABLE RESULTS.
• Godshall’s Quality Meats: Led brand strategy and omnichannel marketing with P&L responsibility, accountability for top-line growth, and oversight of an eight-figure budget. Helped drive 400% growth in 18 months, expand to 23,000+ stores, and become the third-largest turkey bacon brand in the U.S.
• Louisville Jerky: Helped grow America’s #1 selling plant-based jerky brand across Shopify, Amazon, and retail. Improved conversion rates 19%, revenue per visitor 13%, and average order value 20%—a projected $675K in incremental annual revenue without more ad spend.
• Brushee Oral Care: Supported an eight-figure Shopify and Amazon brand, increasing conversions 24%, customer engagement 31%, and average order value 18%. The brand has 3,000+ five-star Amazon reviews.
• Junglee Crafted Cocktails: Built and optimized Shopify, Meta Ads, Google Ads, and email marketing. Increased lead capture 35%, improved click-through rate 25%, and grew ROAS from 2.3x to 3.8x.
• Regal Springs: Served as Director of Global Marketing, leading brand strategy and growth initiatives ahead of a major private equity exit. Stayed through the ownership transition, supporting global brand development and expansion.
Francis Y. earns an estimated $13k/mo. That's 11.1× the typical freelancer and more than 99.94% of everyone we track.
• Clubtails: Led go-to-market and commercialization initiatives supporting expansion to 90,000+ retail locations and the #3 ready-to-drink cocktail brand in the U.S. Helped secure 15,000+ prelaunch retail placements for Clubtails Crushers.
Additional experience: Quick N Eat, the #1 fully cooked frozen hamburger patty brand in the U.S.; and Fluval, a $150M global pet brand I supported as Brand Manager at Hagen Group.
🏆 INDUSTRY AWARDS & RECOGNITION
• Walmart Vendor of the Year — 2x
• Instacart Best in Class
• Petco & PetSmart Vendor of the Year
• Petco Product of the Year
• Bain & Company — 2024 Insurgent Brands List
💡 HOW I HELP BUSINESSES GROW
ECOMMERCE & CRO
• Shopify, Shopify Plus, Amazon, CRO, and A/B testing
• Landing pages, product pages, checkout, UX, and merchandising
• Conversion rate, average order value, and revenue optimization
PAID MEDIA & CUSTOMER ACQUISITION
• Meta Ads, Google Ads, Shopping, and Performance Max
• Amazon Advertising, campaign management, and creative testing
• ROAS, CAC, CPA, and profitable customer acquisition
BRAND STRATEGY & GO-TO-MARKET
• Positioning, messaging, product launches, and pricing
• Go-to-market plans with hands-on execution
• Product innovation, packaging, and commercialization
RETAIL GROWTH
• Buyer presentations, retail sell-in, and category strategy
• Walmart, Costco, Whole Foods, grocery, club, and mass retail
• Distribution, shopper marketing, and sell-through
EMAIL & RETENTION
• Klaviyo, HubSpot, email/SMS flows, and A/B testing
• Cart recovery, lifecycle marketing, and repeat purchases
🎯 INDUSTRY EXPERIENCE
Deep experience in food, beverage, wellness, supplements, pet products, personal care, and consumer goods, plus healthcare, hospitality, professional services, and multi-location businesses.
I also bring extensive experience in highly regulated and age-restricted industries, navigating advertising compliance, platform restrictions, and complex marketing requirements while driving business growth.
⚙️ STRATEGY + HANDS-ON EXECUTION
I start with your goals, performance, and biggest bottlenecks. Then I prioritize the opportunities most likely to improve revenue and profitability and help execute the work. I can lead a defined project or partner with your team over time.
📩 LET’S TURN YOUR NEXT GROWTH OPPORTUNITY INTO RESULTS.
Whether you’re looking to grow ecommerce revenue, improve marketing performance, launch a product, or scale into new markets, I can help you build the strategy and put it into action.
Send me your biggest growth challenge. Let’s get to work.