Alex G.

If your paid media isn't building pipeline, it's burning budget. With 15 years of experience, I help B2B Tech and SaaS companies turn paid channels into a predictable revenue engine.

✅ Why Work With Me:
– Expert-Vetted Elite Freelancer on Upwork - Top 1% globally
– 100% Job Success Score | $1M+ earned on Upwork
– 15+ years managing paid media across B2B SaaS, tech, fintech, healthcare, ecommerce, and more
– 15,000+ hours delivered on Upwork across PPC, lead generation, and paid social
– Managed monthly budgets up to $200K per platform
– Host of the Revenue Engine Podcast - exploring growth with top SaaS leaders

Most clients come to me with the same problem: campaigns that are running but not producing qualified pipeline. Agencies on autopilot. Spend that can't be tied to revenue. Decision-makers who aren't converting. I fix the foundation first, then scale what works.

What I do:
– Paid Search: Google, Bing
– Paid Social: LinkedIn, Meta, Reddit
– B2B Lead Generation: Full-funnel lead gen strategy, lead form optimisation, improved SQL quality, and pipeline contribution
– Full-Funnel Strategy: ICP targeting, demand creation, demand capture
– Account Audits and Analysis: Paid search, paid social, Analytics, conversion tracking, competitor analysis
– Conversion Rate Optimisation: Landing pages, A/B testing, funnel alignment
– Analytics & Reporting: GA4, HubSpot, Salesforce, Zoho, WhatConverts, Looker Studio dashboards

📈Recent Results
Google Ads
+27% profitability increase and 94,000+ conversions for FMG Portal (healthcare services)
+95% YoY sales growth and conversions up 92% for Printivity (ecommerce)

LinkedIn Ads
+273% increase in qualified leads and CPL reduced by 54% for Preset (B2B cybersecurity SaaS)
+3,700% increase in leads and CPC reduced by 93% for Mesmer (B2B SaaS)

Meta Ads
+700% new customer acquisition and CPA reduced by 46.9% for Netevia (B2B fintech)

Google, LinkedIn & Meta:
+368% increase in demo requests and CPA improved by 64% for Valimail (B2B cybersecurity SaaS)
+130% YoY growth in the $10–50M SMB segment for Katana (B2B SaaS)
Exceeded acquisition goals by 50% while reducing ad spend by 25% for a B2B fintech company

My approach
All projects begin with a full audit. Before moving into tactics, I identify what's broken, align the strategy to your sales cycle, and build around how your buyers actually buy. The result is paid media that produces pipeline you can measure, not reports full of metrics that don't move revenue.