Paul R.

CRO, SEO & GROWTH

• Conversion rate optimization (CRO) for Magento, Shopify, and WooCommerce stores
• GA4 analytics, funnel analysis, heatmaps, A/B testing, and UX
• Checkout, product page, and cart optimization
• Technical SEO, Core Web Vitals, and performance optimization
• eCommerce audit, Magento audit, Shopify audit, WooCommerce audit, and roadmap
• Rescue projects after failed development, broken checkout, or tech debt

My work is not limited to writing code. I look at the full eCommerce picture: how your store performs, where users drop off, what creates friction at checkout, how product pages convert, where AI can remove manual work or lift conversion, and which decisions help you scale without adding technical debt.

Many clients come to me with problems like:

• "Our Magento 2 store is too slow."
• "Our Shopify store gets traffic but does not convert."
• "Our WooCommerce checkout is broken or losing revenue."
• "We want to add AI but do not know where to start."
• "Our current developer disappeared or left technical debt."
• "We need a senior Magento, Shopify, or WooCommerce developer who can own the project."

That is exactly where I can help. As an eCommerce consultant and founder of MageCloud, I can work as an individual senior specialist or bring in a team of developers, designers, QA specialists, and project managers when needed.

I like to start with a roadmap, not jump straight into development. First, I figure out what actually matters: what needs fixing first, what will boost conversion rate, what lowers risk, and what gives the store the best ROI.

Why clients work with me:

• $2M+ earned on Upwork, 275+ jobs, 100% Job Success, Top Rated Plus
• 17+ years in Magento, Shopify, and WooCommerce development
• Magento 2, Adobe Commerce, Shopify Plus, WooCommerce, and Hyvä experience
• Strong focus on CRO, technical SEO, speed optimization, and long-term support
• AI integration for eCommerce, applied where it genuinely adds value
• Complex stores, custom integrations, AI features, rescue projects, and migrations

If your Magento, Shopify, WooCommerce, or Adobe Commerce store has technical issues, low conversion, slow performance, unstable integrations, a risky migration, or a failed development project, send me a short description of your store, current problem, and business goal. I'll help you define the best next step: an eCommerce audit, a rescue project, a Magento, Shopify, or WooCommerce migration, speed optimization, CRO, or a custom integration.