Gursimran K.

Driving measurable growth through data-driven, full-funnel paid media strategies across Google Ads, Meta Ads, and LinkedIn Ads.

I’m a certified paid media strategist with 10+ years of hands-on experience, specializing in building and optimizing conversion-focused advertising systems for service-based, B2B, and high-ticket businesses. My work centers on scalable campaign architecture, disciplined testing, and performance optimization tied directly to revenue outcomes—not vanity metrics.

🎯 Performance Highlights:

✔️ Built and managed full-funnel paid media strategies delivering 300%+ ROAS across Google Ads, Meta Ads, and LinkedIn Ads
✔️ Optimized and scaled multi-platform ad accounts with six-figure monthly budgets while maintaining profitable cost-per-lead and cost-per-acquisition targets
✔️ Implemented cross-platform attribution frameworks to guide smarter budget allocation and decision-making
✔️ Developed integrated paid media strategies combining search intent, paid social, and retargeting to support longer sales cycles and high-consideration offers

💡 Core Expertise:

✔️ ROAS-focused strategy across Google Ads, Meta Ads, and LinkedIn Ads
✔️ Full-funnel campaign architecture (awareness → consideration → conversion)
✔️ Lead generation and demand capture for B2B and service-based businesses
✔️ Budget allocation, performance forecasting, and attribution analysis
✔️ Creative, audience, and offer testing driven by conversion data

🔍 Platform Certifications:

✔️ Google Ads (Search, Display, Video, PMax)
✔️ Meta Blueprint
✔️ LinkedIn Marketing Solutions

If you’re looking for a strategic partner who prioritizes qualified demand, efficient spend, and long-term scalability, I’d be happy to discuss how my full-funnel approach can drive stronger performance across your paid media efforts.

Specialties:
✔️ Paid Search (Google Ads)
✔️ Paid Social (Meta Ads, LinkedIn Ads)
✔️ Lead Generation
✔️ ROAS Optimization
✔️ Full-Funnel Strategy
✔️ Performance Marketing Consulting

Thanks!