Gursimran K.

B2B SaaS, Professional Services, & Enterprise Tech Brands: Stop wasting ad spend on low-intent clicks. Let's build a predictable pipeline.

With 11+ years of experience and over $15M in ad spend managed, I specialize in architecting multi-channel B2B paid media strategies that generate high-quality pipeline, qualified sales opportunities, and closed-won revenue—not just superficial metrics.

I seamlessly unify Google, LinkedIn, and Meta Ads to target decision-makers at every stage of the B2B buying journey.

Here is how I deploy my expertise to scale your B2B lead generation:

LINKEDIN ADS (Enterprise Targeting & ABM)
• Hyper-targeted campaigns isolating decision-makers by Job Title, Seniority, Company Size, and Member Groups.
• Account-Based Marketing (ABM) setup utilizing matched company lists and CRM data syncing.
• High-converting native Lead Gen Forms that reduce CPL while maintaining lead quality.

GOOGLE ADS & PPC (Capturing High-Intent Demand)
• Intent-driven Search campaigns targeting buyers actively looking for your software or service.
• Rigorous negative keyword frameworks and exact-match structures to eliminate wasted corporate budget.
• Value-based bidding optimization aligned with actual pipeline milestones rather than form fills.

META ADS (B2B Retargeting & Inbound Scale)
• Cost-effective retargeting layers to stay top-of-mind with prospects who visited your site via LinkedIn or Google.
• Inbound prospecting using lookalike audiences built from your highest-value customers or closed deals.
• Scroll-stopping B2B creative frameworks built around social proof, case studies, and tool demos.

CRM & REVENUE DATA STACK:
HubSpot, Salesforce, Marketo, GA4, Google Tag Manager, LinkedIn Insight Tag, Meta Conversions API.

THE B2B PROCESS:

1. Deep-Dive Account & Pipeline Audit
2. Multi-Channel Funnel Architecture (Demand Gen + Demand Capture)
3. CRM Tracking & Closed-Loop Attribution Alignment
4. Continuous Optimization & Weekly Pipeline Reporting

If you are looking for a strategic growth partner to manage budgets efficiently and scale your pipeline, let's talk.

Click "Invite to Job" or "Message" to schedule a brief introductory strategy call.