Roxana C.

Senior Brand Designer with 10+ years of experience working with B2B/B2C companies, agencies, and enterprise teams. Having completed 7,000 or more hours and taken on 120 or more engagements on Upwork, with 100% Job Success, Top Rated Plus, and a 5.0 rating from 57 reviews.

I build brand identity systems that scale: logos, visual identities, brand guidelines, and the reusable component libraries that cut production time on high-volume pieces and free the team to focus on higher-impact work. Recent engagements:

• Mitratech | Mar 2026 – Present — Served as an embedded marketing designer for the HRS and GRC divisions, completing more than 570 hours of work under two contracts, both rated 5.0.
• Merit Brass Co. | Apr 2023 – Present — Brought its three sub-brands together under a single identity system covering more than 20 asset categories, ranging from catalogs to trade shows.
• Paladin Digital Marketing | Dec 2022 – Present — Managed brand systems and full-funnel marketing assets for over 40 financial advisor and wealth management clients at the same time.
• Vokally | 2016 – Present — Led a complete rebrand, including naming, identity, and a dual-language design system, for a SaaS education platform.

I work as an embedded partner who is fast, communicative, and bilingual in English and Spanish. I'm comfortable managing design projects end-to-end across web, email, social media, events, and print.

If you're looking for a designer who becomes part of your team and takes ownership of brand initiatives, not just someone who completes tasks, let's connect.