Artur M.

Brand Identity Designer, 10+ years, 1,500+ Upwork projects. Logo design, visual identity, rebranding and brand guidelines for startups, SaaS and established brands. Clients: Philip Morris, Zurich Science Center, Metinvest. Top Rated Plus, 98% Job Success.

Whether you're launching a product, building a brand from scratch, or going through a rebrand, I design brand identity systems that stay consistent everywhere your brand shows up — logo, typography, color, brandbook, and every touchpoint that follows.

▌ WHAT I DO
› Brand Identity & Logo Design — logo suite, typography, color system, visual identity and brand guidelines / brandbook
› Rebranding — modernizing an existing corporate identity while keeping its brand equity
› Startup & SaaS Branding — full visual identity for tech, AI and SaaS companies, built for product, users and investors
› Brand Guidelines & Style Guides — scalable design systems your team can actually use
› Brand Rollout — once the identity is set, I apply it to packaging, website, presentations and motion, so nothing breaks the system

▌ RESULTS
› 800+ branding projects delivered on Upwork with top-rated client satisfaction
› 4× Behance Awards Winner for brand identity work
› Brands I designed have raised $20M+ in funding
› Clients: Philip Morris, Fontem Ventures, Zurich Science Center, Metinvest, plus 100+ startups

▌ HOW I WORK

1. Brief & brand strategy — positioning, audience, references
2. Concepts — 2–3 logo directions, you pick one
3. System — typography, color, patterns, applications
4. Guidelines — brandbook and source files (AI, Figma, PDF)

▌ KEY SKILLS
Brand Identity Design, Logo Design, Brand Guidelines, Brandbook, Visual Identity, Corporate Identity, Rebranding, Brand Strategy, Brand Naming, Typography Systems, Color Theory, Startup Branding, SaaS Branding, Style Guide Development, Packaging Design, Icon Design, Art Direction

▌ TOOLS
Adobe Illustrator, Photoshop, InDesign, After Effects (logo animation), Figma

I treat branding as a business tool, not decoration: every system I build is consistent, scalable and made to grow with you. Need the identity rolled out to packaging or a website? My studio Whales Design takes it from there — Figma, Webflow, print.

Message me with your brand, niche and deadline — I reply within a few hours.