Ariel Aleksander S.

ServiceTitan Consultant | Business Intelligence | Automation | Operations

I help U.S.-based home service companies improve operations, automate repetitive workflows, and turn complex business data into actionable insights. With 8+ years of experience working with ServiceTitan and service businesses, I specialize in connecting operations, financial data, marketing, and technology to help companies make better decisions and operate more efficiently.

I have helped implement and optimize ServiceTitan for 10+ U.S. service companies, including plumbing, HVAC, electrical, and other home service businesses. My work spans ServiceTitan configuration and reporting, business intelligence, workflow automation, financial reporting, marketing attribution, and system integrations.

I build Power BI dashboards and reporting systems that transform large datasets into clear KPIs and visualizations, helping leadership understand revenue, COGS, profitability, technician performance, sales conversion, job conversion, memberships, marketing performance, CAC, utilization, and other critical business metrics.

I also design and implement automations and integrations using Zapier, Power Automate, Azure Logic Apps, Azure SQL, webhooks, and APIs. For example, I have built a call-attribution pipeline connecting CallRail → Azure → SQL → ServiceTitan → Google Ads, allowing offline conversions to be connected back to the marketing campaigns that generated them. This type of system helps companies improve attribution, optimize advertising spend, and make decisions based on actual revenue rather than clicks and leads.

Beyond reporting and automation, I help companies standardize their operations by documenting SOPs, designing process flows, identifying bottlenecks, and replacing manual processes with scalable workflows. My approach is to understand the business process first, identify where time and errors are being lost, and then determine whether the solution should be reporting, process improvement, automation, or system integration.

My goal is simple: build systems that reduce manual work, improve data accuracy, give leadership visibility, and ultimately increase profitability.**

Core Expertise

• ServiceTitan Consulting & Implementation
• ServiceTitan Reporting & Business Intelligence
• Power BI Dashboard Development