Muneeb B.

Klaviyo Certified - almost a decade as an email marketer for DTC E-Commerce brands, including 4+ years inside a SHARK TANK backed business (USA)

Generated over $16,000,000 (Email/SMS revenue for health and wellness + beauty and fashion)

From Strategy to:
-- Copywriting
-- Design
-- AB Testing & Split Testing
-- Implementation Inside Klaviyo
-- Revenue Growth
-- Retention Growth (LTV + AOV)

Ex-Senior Retention Marketing Expert @ Forte Series, Relaxium, ZahraaTheLabel, KiddoSpace, TheDressOutlet.

Here’s how I approach retention marketing in general:

🚀 More Emails ≠ More Revenue: Revenue comes from relevance, not volume. Even a small list can outperform a big one when the messaging is strategic and personalized.

📊 Data-First Decisions (avoid guesswork): What if you’re a new brand? More A/B testing to learn customer behaviour.

✍🏼 Customer-Centric Messaging: Generic email flows and campaign won't do anything. Your customers’ behaviour shows what they need and emails should reflect that.

💥 Customer Nurturing Comes First (Revenue Second): A one-time buyer, second time customer and a loyal customer aren’t the same. Understand your segments, build trust, and guide conversions naturally.

📅 Strategic Campaign Planning: Random campaigns lead to unsubscribes. I always recommend a 30-day calendar tied to customer awareness and lifecycle stages.